the sinners & saints of social (retail version)

excelente apresentação da Tara Hunt. Faz um ponto da situação muito actual sobre a utilização dos "social media" por parte das empresas.

"The sad truth is that it’s nearing the end of 2012 and it’s still really difficult to find brands that are doing a good job of social. There are definitely more and more that are starting to understand that content isn’t just something that magically appears, but they are still falling short on the ‘doing stuff that puts the customer at the center’ bit. The moral of my presentation is, “It’s not about you” but I continue to observe and hear time and time again that brands are more focused on their own needs than they are the needs of the customer."

Tara Hunt - The Sinners and Saints of Social Retail from Raymark