é tão bom, e é tão a minha cara, que tinha de partilhar! é o projecto desenvolvido por um grupo de alunos da Berghs School of Communication
"To help Ray Ban wearers get the most out of their sunglasses and the sun, a group of students from Berghs School of Communication in Sweden has developed a concept application that finds ‘sun spots’ in your city. Called ‘Bright Light’, the app identifies the position of the sun throughout the day and highlights sun spots—areas where you can enjoy the sun without any shade from tall buildings. Another useful function is called ‘Sun Walk’—which directs you to any sun spot—taking the sunniest route to your destination!" (via)deixo-vos com o vídeo de apresentação do case! a ideia é excelente, completamente "em cima" do produto, e mais alinhada com o target era impossivel :)
